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Dairy-Deli-Bake Seminar and Expo

 

IDDBA's Show & Sell Center is a 10,000 square foot, interactive marketplace that features best-in-class merchandising, creative new concepts for retailing food, live demonstrations, invaluable take-away tools, inspiration, education, practical information, and the Show & Sell Workshop. All this makes the Show & Sell Center a destination on the show floor.

Retail attendees visit Show & Sell for:

  • Innovative displays and concepts
  • Actionable ideas
  • Best-of-class merchandising

Exhibitors sponsor Show & Sell to:

  • Increase brand exposure
  • Position their products in innovative displays
  • Present their products in best-of-class merchandising

This year’s featured merchandising ideas include:

  • Cheese: View merchandising concepts for multiple occasions and uses; focus on comfort foods; and educate consumers on types of cheese.
  • Cakes: Learn about the history of cakes, and the integral and recurring role of cake in life-event celebrations; see live decorating demos; and uncover best practices for displaying tiered cakes.
  • Bakery: Focus on ancient grain and organic breads; discover bread and butter pairings; introduce branding in the in-store bakery (ISB); delight in a premium donut program; and engage with an ISB pizza program focusing on crust.
  • Deli: Rediscover the deli with a sandwich program featuring ISB bread and unique ingredients; introduce the Pho bar; and explore charcuterie flights.
  • Meals: Tour the grocerant piazza; indulge in ethnic-inspired rotisserie meals; discover efficient and consistent sous vide solutions and blast-chilled entrees; and venture to the taco truck for new possibilities.

The Show & Sell Center also includes the IDDBA Cake Decorating Challenge. Three supermarket decorators are selected to compete in a three-day challenge featuring production cakes, wedding cakes, and three specialty cakes (special occasion, IDDBA show theme, and decorator's choice).

Show & Sell Workshop

Join us for engaging and informative 30-minute presentations covering a variety of industry topics. Show & Sell Workshop schedule

Click on the links below to see examples from our 2015 Atlanta Show & Sell Center.

2015 Show & Sell Center Overview
2015 Bake to the Future
2015 Cake Walk
2015 Culinary Concierge
2015 Destination Deli
2015 Simply Cheese & Snacks
2015 Concept Sampling
2015 Workshop Speakers
2015 Cases, Merchandising, & Equipment
2015 Dry Display
2015 Packaging

 

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