IDDBA's Show & Sell Center is a 10,000 sq. ft. model store in the heart of the Dairy-Deli-Bake Seminar & Expo. The Center is a hub of activity featuring innovative merchandising, live demonstrations, and new this year, the Show & Sell Theater. All this makes the Show & Sell Center a destination on the show floor.
Retail attendees visit Show & Sell for:
- Innovative displays and concepts
- Actionable ideas
- Best-of-class merchandising
Exhibitors sponsor Show & Sell to:
- Increase brand exposure
- Position their products in innovative displays
- Present their products in best-of-class merchandising
The Show & Sell Center also includes the IDDBA Cake Decorating Challenge. Three supermarket decorators are selected to compete in a three-day challenge featuring production cakes, wedding cakes, and three specialty cakes (special occasion, IDDBA show theme, and decorator's choice.)
Show & Sell Workshops
For the first time, at Dairy-Deli-Bake Seminar & Expo in the Georgia World Congress Center in Atlanta, we offered up-close and personal TED-talk type workshops in the Show & Sell Center in addition to our impressive mainstage presentations.